Sunday, April 15, 2012

The Enterprise That Almost Was

In 1992 a FULL SCALE Starship Enterprise was planned for Fremont Street in Las Vegas. The mammoth 150 million dollar project would have been the Wienie (in Disneyspeak) drawing crowds to the undervisited "old" end of Vegas. Analysts calculated that, in addition to admission fees, the Enterprise would have paid for itself by increasing Vegas tourism. The NCC-1701A design measures 1000 feet long, longer than the Eiffel Tower is tall. This would have been 8th Wonder of the world, a tourism symbol along with Sydney's Opera House and the Disney castles. The project was approved by everyone from investors to Las Vegas' Mayor, but was stopped by a single veto from the old man who happened to be CEO of Paramount.

World-renowned attraction creator Gary Goddard recently talked about the Enterprise in his company's blog. Goddard quotes Albert Einstein: "Great spirits have always encountered opposition from mediocre minds".

The Star Trek Attraction That Almost Came to Life

In one fell swoop Paramount lost countless milllions in licensing dollars, for there was no financial risk to the studio. Las Vegas eventually built the Fremont Street Experience, which revitalized that end of the Strip but had none of the Enterprise's drawing power. Some of the idea lived on in The Star Trek Experience at the Las Vegas Hilton1998-2008. We all hope to look up and see giant Starships someday. Hats off to the real USS Enterprise CVN-65, now on her final deployment!

The Star Trek Experience closing in 2008.



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